What J. Allard reveals when he talk about Microsoft ’s ( and his ) plans for inhibit all media is n’t surprising — an integrated , single connection for all of its entertainment ware and armed service . NYT ’s Bits sum up up his spiel in three sentences :
Even though the Zune and Xbox product brand are separate , they are ultimately think to connect to the same central net . The online service for Xbox , Zune and next products will merge . Video will be a primal part of this overhaul .
Allard also shared his feelings about the first Zune — what he calls “ conk out fast”—and the potentially true rumor of a Zune headphone .
“ Fast forward a small bit , ” and there ’ll be an all - in - one setup stratified “ like DirecTV , ” where there ’s a “ basic , there is enhanced , there is moving-picture show pack and NFL Sunday ticket , ” so it ’s like Xbox Live Gold and Silver , but with more customization . Customization , in fact , looks like a core marketing point of the serving .
possibly the J in J. Allard stands for Jesus :
What I want to do at E&D [ the amusement and devices division ] is make an amusement military service that can connect , that has a silver screen and button and a speaker , so you’re able to look on what you want , where you want , how you desire . peradventure you are a commuter , and what you are all about is ESPN . I ’ll give you ESPN your elbow room .
In sum , it ’s all about convergence , connection and customization — one Robert William Service that everything ’s connected to all the clip , and you get to beak and choose exactly how , when and where you ingest what media . It sound almost exactly like a digital convergence counselor-at-law ’s dream , if only Microsoft could take out it off without turning it into a clusterfuck .
But as much forward count as Allard did during the interview , he also take a look back , to the other days of Zune :
I ’m a bighearted truster in betray fast … If we skip last class , we would have never come out with the mathematical product we did this year … We watch that because of the deficit in the PC client [ software package ] , the gimmick was less useful … People hated that there was no podcasts , that they could n’t fill their cultural hoard [ the Zune ] with the clobber that was meaningful to them .
Regarding the all - of import telephone set interrogative , Allard open up with a “ we ’ll never say never ” and then go on to say :
A cellphone operator is not best positioned to decide how to put down out a menu . I think the iPhone come out and showed hoi polloi a gravid experience , and in some ways got everybody to check their egotism at the door .
While the Zune hardware may not acquire specifically into a Zune earphone , the software system the team is building may trickle into speech sound that Microsoft helps design :
What you will see from us is more of these signature experiences . When you see the Zune , you ’ll say say , I want my medicine experience on the telephone to be like that . Hey , I want my telecom experience on the sound to be more like that .
[ NYT Bits1,2and3 ]
Gadgetshome entertainmentMicrosoftXboxXbox Livezune telephone
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