Amazon Should Buy WebOS

If there was one company that could match Apple , Google and Microsoft , it ’s Amazon . It has machine ; it has a contented marketplace . But what Amazon does n’t have is its own platform.webOScould be the concluding slice in its puzzle .

webOS has for the most part been adud of an O , but that ’s not because of the product itself . It ’s because the people who curb it have no ideawhat to do with it . HP says it wants to hold on to webOS , but who knows how truthful that is . Samsung raised a few eyebrows in the retiring few weeks when hearsay claimed the Korean tech giant might certify , or monotone out acquire , webOS . Those rumorsquickly fizzledwhen Samsung declared it would never use webOS in any mental ability . But rumors like that suggest HP is at least undefendable to talking to other companies about drop the atomic number 8 .

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Meanwhile , Amazon is ready to start offer product of its own . No , it needs to start offering merchandise of its own . While Apple , Google and Microsoft all first made their print by make products , Amazon made its own by sell product . Yes , Amazon has flirted the estimate : It has theKindle readerand theKindle store . It has theMP3 storage lockerand thevideo streaming inspection and repair . It ischasing downHulu . But Amazon is shoehorning these software services onto other citizenry ’s platform . Now , it ’s about torelease a tablet . Amazon postulate an O of its own where it can seamlessly integrate all of these offerings into a single , coherent interface . webOS is a in full - take in OS ( or damn close , at the very least ) that can quick give that to Amazon .

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For those doubt the importance of chopine and/or the willingness to evolve , look at Facebook . It started as a societal networking site in the most literal definition of the term . Then it launched the f8 platform which draw developers to take advantage of the millions and 1000000 of people using Facebook , which in turn made Facebook an even big society offering games and web apps and video rental for $ $ $ . Realizing that multitude visit Facebook for the sole purpose of playing Farmville , Facebook enter into along - term dealwith Farmville developer Zynga that will funnel a bunch of undivided game into the social medium site . For a company like Google , Android spotlights all thelatest and greatest Mobile River technologiesthat the search giant has to offer . And Apple , who dominate the mobile apps world , takes a share of every app sell on iOS . Amazon has the user base to do what these company do , but without a platform of its own , it ’s sturdy for Amazon to achieve this layer . Amazon twist itself into a Quran / eBook giant by acquiring startups year ago . It could turn itself into a consumer mathematical product giant by follow that same scheme .

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So why develop a fading roving OS ? Well Amazon could create its own OS , but you ’ve seen the previous UI work up until now . It ’s horrible . attempt to watch onAmazon Instant Video , a service that was crammed into the UI of an on-line store , is an physical exercise in pulling teeth . Amazon lacks the chop to formulate a mobile OS on its own . The ship’s company could base its scheme around a customise version of Android as rumors suggest it will for the tablet , but a ) bombast , b ) the tab is rumored to be running a version of Android older than the pad - favorable Honeycomb or even Gingerbread , and c ) any customization comes with the consequence of not being able to offer the latest Android update .

And this would be the beauty of acquring webOS . Amazon would sop up a product that ’s already battle - test and made for the future . It can make the type O around its own table service and technologies . It can fight update whenever it want . It would have controller . So suppose Amazon aggressively pursue webOS , perhaps pays more than it should for the OS hump it can make recuperate the investment funds in hardware and app sales , and get the webOS team with it . It now has the product it ask , and a team of engineers who are properly certified to better on it .

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Amazon obviouslyhas the moneyto turn webOS into a winner . And if Amazon is unforced to offer upwards of$2 Billion for Hulu , why ca n’t it make make a concerted cause for webOS ? It ’s not like it ’s scared of showing up late to the proverbial party , or taking a risk on a ware / service similar to one it already declare oneself . This year , Amazon expend $ 200 million on LoveFilm , a Netflix - type service that operates in the UK , and may eventually end up in the U.S .. Amazon also owns and manoeuver the shoe retailer Zappos , despite being a retailer itself .

Obviously , grow webOS in real life would n’t be so well-situated . HP does n’t seem particularly eager to unload the bone ( despite its programme to go it into the primer ) , and there ’s belike an endless ingathering of charts and physical body to show why webOS would be a misfortunate investment funds for Amazon . But from a conceptual standpoint , it ’s enticing . And even if it does n’t take webOS specifically , it ’s time for Amazon to realize it ’s prim to become the next grown affair in technical school should it desire to be .

Chris Madden is a New York - based illustrator and designer . You

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