Apple is in lecture to buildGoogle Geminiinto the iPhone ’s next operating arrangement , powering Siri and other AI - enable feature article , accord to write up fromBloombergon Monday . The iPhone maker reportedly hold treatment with multiple AI companies about powering iOS 18 with a contender ’s technology , including OpenAI .
Apple has largely beenabsent from the AI conversation in 2023 , leading to nifty guess that the iPhone behemoth may be fall behind Google and OpenAI . However , CEO Tim Cook promiseda major AI announcement this year , largelyexpected at WWDC in June . The company has reportedly build up an AI chatbot , Apple GPT , which employees say is inferior to ChatGPT and Gemini . This report seems to confirm that Apple does n’t have much up its arm , as the Cupertino giant look to outsource the iPhone ’s AI features .
Google Gemini , or potentially another competitor ’s AI chatbot , is in discussion to office Siri and other apps . However , the iPhone maker is reportedly planning to build some of its own AI feature into the next operating scheme . Apple unloose anopen - rootage machine - learning frameworkat the end of 2023 , and anAI look-alike editorin February .
Photo: Jack Taylor (Getty Images)
However , these treatment come asGoogle Gemini has largely been pausedfor its inability to answer controversial questions . Google is presently working on a fix , but the AI chatbot refuses to answer basic question if they involve hot - button topics , such as backwash , politics , or sex issue . Apple is likely betting Google figure out Gemini ’s issues in the next few month , and hopefully , the iPhone maker canspare itself from a similar overplus .
Using Gemini in the iPhone would build on Apple and Google ’s partnership in hunting , which face up scrutiny from regulators in this last yr . Google pays Apple 36 % of its lookup revenue , about $ 18 billion a class , according to detail display in Google ’s antitrust listening . The U.S. Department of Justice aver these two companies moved as a single entity to dominate the peregrine hunting market .
An Apple partnership in AI would give Google a huge vantage over American competitors such as OpenAI and Anthropic . It would put Google Gemini in the face of over a billion iPhone drug user .
Apple is under intense pressure sensation to come up with some jaw - dropping AI features , proving that Apple is not falling behind in the next wave of engineering science . The companyscrapped plans for the Apple Carlast month , stigmatize the end of a 10 - foresightful project that was supposed to inject new growth into Apple . rather , the iPhone maker shifted employees over to its AI initiatives , where it seems to be putting all its investment behind it .
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