Nielsendoesn’t just cover tv set catch stats , they track mobile phone usage as well , and their 2010 smartphone stats are quite interesting . Did you know Asians love the iPhone ? And black the great unwashed hate it , but make love BlackBerries ?
https://gizmodo.com/deep-inside-the-flawed-nielsen-ratings-system-5748122
It ’s also interesting that the Latino and White columns are so like , because when you liken that to this accompany graphical record :
it shows that actual smartphone penetration is much scurvy among Whites than Hispanics and Asians . So even though Hispanics and whites apply the same type of sound — when they do use smarpthones — White utilise smartphones a lot less .
And if this chart is more - or - less precise , we ’re at the meeting point where Android , BlackBerry and iPhones are arrest pretty much equal marketshare . This will definitely change after the next fourth part or two , when Verizon iPhone users show how much demand there really was . [ Nielsen ]
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