Cindy Crawford tells PEOPLE she’s open to Kaia Gerber recreating her famous 1992 Pepsi Super Bowl commercial.Photo:Cindy Ord/Getty; Courtesy Pepsi
Cindy Ord/Getty; Courtesy Pepsi
It’s hard forKaia Gerberto narrow down what looks of her mother’s she’d like to recreate — there are simply too many options.
When asked what ‘fits come to mind while at the Planet OMEGA exhibition in New York City, the model daughter ofCindy Crawfordtells PEOPLE, “There’s so many that I love and that I think are so iconic.”
To narrow it down, Gerber, 22, mentions a few of her supermodel mom’s most iconic looks. “The red Oscars dress I’ve always thought was just so beautiful,” she says, referring to theshow-stopping Versace low-back gownCrawford, 57, wore to the Academy Awards in 1991 when she was married toRichard Gere.
“But it’s like some things are just so good you don’t even want to touch them,” Gerber continues. “And I think some of those moments I’m just like, ‘Leave them there,’ you know?”
Cindy Crawford poses for a Pepsi Super Bowl ad in 1992.Courtesy Pepsi
Crawford seems to be on board with all her daughter’s ideas, and at the notion of a recreation of the famous ‘90s commercial, she says, “I definitely think the Pepsi thing would be fun.”
However, it would have to be its own thing, the supermodel notes. “But if they’re going to do her — it has to be the iconic commercial, but a new version of that.”
In 2021,she returned to the original set of the adto raise money for the American Family Children’s Hospital in Madison, Wisconsin. The cause was near to her heart, as the hospital is where her younger brother was treated for leukemia, which she noted in an Instagrampost. He died when she was 10.
Kaia Gerber and Cindy Crawford attend Planet Omega Hosts Fashion Panel & Cocktail Reception at Chelsea Factory on November 14, 2023 in New York City.Cindy Ord/Getty
Cindy Ord/Getty
She’s also previously said that she’d love for Kaia to get involved in the famous ad.
In 2018, Crawford spoke to PEOPLE as she and her son,Presley Gerber,recreated the ad for Super Bowl LIIas part of the brand’s “Pepsi Generations” campaign, which celebrated pop culture icons through the decades, Crawford included.
At the news that her older brother was getting involved, Crawford revealed that Gerber was less than pleased.
“I was saying to Kaia, ‘Presley and I are doing this commercial’ and she was like, ‘Wait, Presley and you? What about me?,'” Crawford shared. “I said, ‘Your time will come, honey, don’t worry.’ I think it would be fun for her to get to really recreate my original spot.”
Kaia Gerber and Cindy Crawford laugh on the red carpet at Planet Omega’s event in New York City.Cindy Ord/Getty
Working on it with Presley, though, was cool in itself for the model. “To include now my next generation, Presley, just makes it that much more familial feeling.”
Her son agreed and told PEOPLE at the time thathe was “really excited" to be in the ad, “especially since her commercial from back in the day is so iconic. I feel like now I get to hop in there with her, which is really cool.”
“I got invited to go to the Oscars with Richard,” she recalled during a confessional in the series. “I’m like, ‘Well, what do models do well? We wear clothes well. I mean, I better look good.’”
“That was kind of what my thinking was, like, ‘I’m gonna go to the Oscars, I better be a freakin’ supermodel.’”
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At the time, she and Gere had just gotten married and she was only 25. They split four years later in 1995, and Crawford went on to marry Rande Gerber in 1998. She and Rande welcomed Presley in 1999 and Kaia in 2001.
source: people.com
