Say good day to Cingular . Not as a overhaul , but as a stain name . Looks like SBC , the majority bearer of the cellphone supplier has at long last gone through the final throe of merging with AT&T last Friday and plans on alter its official name to AT&T. Though Cingular is certainly well known at this point , I can only venture that the company believes the AT&T name is just more plant in people ’s heads . The plans are to use the name for all aspect of the party — from local and prospicient length to radio , data and video . Oh , and instead of the name being in all capital letters as it used to be , gestate to see the young company written as at&t . Not sure how the lower grammatical case letters are going to help oneself , but I judge those marketing people have to take in their money somehow .
The overhaul is aimed at freshening up the brand , Whitacre says . He say the pint - sized letter , reminiscent of alphabet soup , were a tough sell internally .
“ We agonized over the missive , ” says Ed Whitacre , the chairperson and CEO of the combined company , who made the final call on the name and the logotype .
He says merchandising people at long last convinced him that the new flavor was more evocative of the Internet generation : “ They tell me it ’s more trendy and modern . ”
Whitacre apparently has to get out more .
Cingular will be sell under name of AT&T[USA Today ]
AT&Tcellphones
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