Google introduceda tiny lifelogging cameraon Wednesday at itsPixel 2 event . CalledClips , the little equipment can be confine , clipped , or set down while it uses artificial intelligence and facial recognition to “ capture beautiful , spontaneous images ” of your living . As with most tv camera intended to constantly put down you , a fortune of people ’s first instinct was : Holy shit this is creepy-crawly .

But to be fair , it ’s no creepier than a bunch of similar gadgets that came before it . Narrative , for example , was a tiny lifelogging camera , and unlike Google Clips ’ three time of day active battery life , it could bewitch information for up totwo daysin a far more discrete software system . Amazon ’s Echo Lookmay not be invariably taking photos of you , but it ’s supposed to go in your bedroom , arguably one of the most intimate places to put a photographic camera in your household . And that ’s not count the camera and microphones in your laptops , tablets , and smartphones . If you think Clips is an invasion of privacy , you ’re not wrong . But it ’s all just a drop in the bucket compare to your already heavily - surveilled modus vivendi .

People willingly sacrifice their concealment and adopt creepy product into their lives when they establish to be utilitarian enough . Facebook functions because it mine your data to trade ads , and the company isfrighteningly skilledat detecting mass you might already know , or might want to satisfy . But you have n’t deleted your Facebook account yet , have you ? And if you did , have you intercept google , too ? If you habituate the internet , and if you have a earphone , you ’re almost sure being tracked .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

The unique utility of Clips is unclear to me today . What finally matters about this gadget is not whether people are creeped out by it ; it ’s whether Google can actually leave substance abuser with something of value . If it ’s skillful , people have shown they ’ll fain give up their privacy .

And Google has to convert the great unwashed that they need to lifelog , a mostly useless trend that at best seems to be holding on by a train of thought . It ’s already impossibly dim-witted to capture moments with the phone you carry in your sac at all times .

Google Clips is place parents and pet owner , with the success of the twist contingent on their eagerness to document more hours of their lives . It ’s more advanced than current lifelogging cameras ; it will use both auto learning to curate your moments as well as facial recognition to automatically single out the the great unwashed ( and cats and dog ) you drop the most time with . And if Google really can boil out amazing photos and hone unforesightful television that user really love , it wo n’t matter if the Clips tv camera feels reminiscent of 1984 .

William Duplessie

No , creepiness wo n’t stamp out Google ’s Clips , but if its AI does n’t deliver , and if Google ca n’t think of a in effect cause why more people should suddenly start up lifelogging , then irrelevance for sure will .

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