Bravely pioneering the “ I - used - to - do - smirch - but - now - I - sell - crypto ” line , Matt Damon has been key out the new face of Crypto.com — the latest move in the program ’s strategy to commute new user and mainstream the digital currencies it sells by way of famous person endorsement .
Does looking at the mug of Academy Award - winning worker Matt Damon really make you require to shell out for extremelyvolatile decentralised currencies , though ? Crypto.com is betting big that it will — evidently to the tune of a whopping $ 100 million . That ’s how much the weapons platform has reportedly already spent on a merchandising campaign that has Damon slated to star in a drawstring of advertizement steer by cinematographerWally Pfister(Inception ) that will air in more than 20 countries .
“ I ’ve never done an endorsement like this , ” Damon toldBloombergin an interview . “ We ’re hoping this is the beginning of a bully long - term collaboration . ” No shit !
Photo: Theo Wargo / Staff (Getty Images)
cryptic - pocket crypto enthusiasts are increasingly willing to pay heaping sums to get familiar side to publically endorse their “ investment funds , ” and the result has been a noticeable uptick in celebrity lending their accompaniment to obnubilate crypto coins and NFTs on social media as if they ’re Flat Tummy Tea . In just the past few month alone , influencers like Tana Mongeau and Charli D’Amelio lent their illustrious visages to digital coins and commutation on social media , andKim Kardashian West — the white whale of celebrity countenance — encouraged her 260 million Instagram followers to commit in an almost completely unknown cryptocurrency call in Ethereum Max .
In a late op / ed forSlate , the doer Ben McKenzie and journalist Jacob Silverman , who are presently collaborating on a book about crypto and fraud , brusquely mention to “ the Hollywoodization of crypto ” as a “ moral disaster . ”
“ And for celebrities ’ fans , who likely have far less money to drop off , it ’s potentially a financial one , too , ” Mackenzie and Silverman add . “ These rich and famed entertainer might as well be push payday loan or seat their interview at a rigged Jolly Roger table . ”
While inking a deal as a spokesperson for a rapidly - growing crypto chopine that has also conscripted the talents of mixed - soldierlike artist Ronda Rousey , hoops star Carmelo Anthony , and spaceman Scott Kelly ( to name just a few ) might seem less unelaborated than shilling completely unvetted coin and unelaborated exchange , Damon ’s safari make up for that by being at least three times as unsufferable .
Titled “ Fortune Favors the Brave , ” theminute - foresightful ad touch — reportedly the first of several that will star Damon — is pretty transparent about who it ’s essay to betray crypto to : “ History is filled with almosts — those who almost hazard , those who almost achieved , but for them , it prove to be too much , ” Damon sound out . “ Then , there are others — those who sweep up the bit and commit . ”
Fortune sure enough did not favor the audacious when Damon recently took a unlike type of gamble by admitting to jest around using “ the ‘ f - blot for a gay , ’ ” as lately as the year we ’re presently living in , but hey — maybe he ’ll have better fate with being the face of crypto .
Academy AwardCryptocurrencyInstagramScott Kelly
Daily Newsletter
Get the good tech , skill , and culture news in your inbox day by day .
News from the futurity , surrender to your nowadays .
You May Also Like
