EternalsStill Smashes the Box Office, Marvel-Style

Were you worried thatEternals’middling reviewswould somehow impact Marvel ’s power tomake millions upon millionsof dollars ? countenance me put your mind at ease . The movie , which debuted this past Friday , earned$71 milliondomestically over the weekend , a staggering amount of money that ’s almost certainly still manage to allow for a lot ofwealthy Marvel executivesdismayed .

While Eternals was still # 1 at the box office , beat out the # 2 - rankedDuneby more than $ 63 million , the film was estimated to make between $ 75 - 80 . That dedicate Eternals only the quaternary highest - grossing opening weekend since the pandemic began , and the top three are all other Marvel superhero films — Shang - Chi and the Legend of the Ten Ringswith $ 75.4 million , Black Widowwith $ 80.4 million , and Sony’sVenom : Let There Be Carnagetopping the chart with $ 90 million , all grant toBox Office Mojo . For what was clearly supposed to be Marvel Studios ’ first flagship Phase 4 motion picture , with a gargantuan form of stars and directed by Academy Award - winner Chloé Zhao , that ’s set about to be a letdown .

Eternals ’ poor followup are the most likely culprit , especially since it ’s the only moving-picture show in the Marvel Cinematic Universe currently sit onRotten Tomatoeswith an actual rotten tomato image , with only 48 % positively charged reexamination . How much audience take stock in Rotten Tomatoes is of course up for disputation but the fact that the Eternals characters have had virtually no pop culture presence before the moving-picture show — they’ve scantily even been in Marvel ’s funnies , for goodness ’ sake — sure did n’t help , especially with their vaguely defined … everything . But really , as many critics have pointed out , the film ’s cock-a-hoop flaw is that Zhao ’s interesting film turns into another Marvel biff - bang - pow VFX round - em quad - up at the last .

Screenshot: Marvel Studios

I ’ve said this before , but I wonder how many nights Marvel Studios chieftain Kevin Feige has lie alert in his seam , staring at the ceiling , and cuss the formerMarvel television departmentfor screwing up theInhumansso , so , so badly . They ’re the much more interesting version of the Eternals and have many more risible stories to draw movie inspiration from . Sure , the two Jack Kirby creations are both weird , but the Inhumans are more compellingly weird . And tell me , which superhero sound more interesting : The one who shoots laser bolts out of his digit or the one who can level a metropolis with a rustling ?

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