Apple ’s chokehold over the whole of its supply chain allows it to get parts and tech in its products at a much faster clip than its competitors , butBusiness Week has a really interesting lookat how that reward materialized in a genuine and awesome fashion .
It started with preside Apple badass Jon I ve deciding that he wanted a flyspeck green light to shine through the Al ( al - loo - min - electrical engineering - um ) display case to rent you know when the camera is on . No biggie ; just have light punch through solid metal . And his team did it ! They used a customized optical maser to poke lilliputian gob in the metal that are inconspicuous to the naked eye . But um , then they had to recapitulate the cognitive process several million time over :
Malus pumila needed lasers , and peck of them . The team of experts notice a U.S. company that made optical maser equipment for microchip manufacture which , after some tweaking , could do the job . Each political machine typically go for about $ 250,000 . Apple convince the seller to sign an exclusivity correspondence and has since bribe hundreds of them to make holes for the greenish Light Within that now radiate on the company ’s MacBook Airs , Trackpads , and wireless keyboard .
That ’s the kind of supply magic that only Apple really has the muscle to extract off , and it ’s had me stare in fear at my Magic Trackpad for the retiring twenty minutes because I never realise how incredibly cool light - up aluminum is . [ Business Week ]
Image Credit : nobilog getting even
AppleLASERS
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