How skillful advertisers can word-jack your brain

It ’s long been lay down that the mighty brain is nothing but a mound of putty . We do n’t see what we consider we do , we do n’t recollect what we think we do , and we do n’t care what we think we do . If we did , advertisers would be out of business . As it is , they ’re literally putting false thoughts inside our read/write head .

The test was a simple-minded one . Two groups of people would learn out a description of a brand of Zea mays everta . Each grouping receive one of two cards . The first group would get a batting order that had an elaborate description of the popcorn . The 2d group got a more perfunctory description .

After the two groups had read about the popped delights that awaited them , some of those citizenry would then get to eat the Zea mays everta . Some of them would not . Most reader would have like to be in the first group , but as it turned out , which grouping they were in would n’t really matter as long as they got the more descriptive card . Those who get the brief description sometimes believe , a hebdomad later , that they had actually try out the popcorn , even if they had n’t . Those who got the full description without the taste sensation test , though , were just as likely to account that they ’d eat the Zea mays everta as those who actually had . The right word , then , are just as likely to make someone believe they experienced something as the veridical experience .

Ideapad3i

Lots of us have take heed to commercial message and gotten a sense of the taste of the product they ’re push . Especially if the commercial use the phrase , “ rich , creamery butter . ” The ‘ taste ’ might last a little longer than commercial-grade . If advertizer can get people to ‘ remember ’ run through foods they ’ve never tried , they can make honest-to-god , conversant ease food , or sudden nostalgic food craving , out of thin air .

I ’m going to exhaust some butter , now .

ViaJSTOR .

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