There’s no secret thatMeghan Marklehas one of the most enviable wardrobes on the planet. The Duchess of Sussex’snon-traditional, chic approach to royal dressinghas transformed her into a bonafide fashion icon (weeven named her the best dressed star of 2018!). And if her current royal tour with Prince Harry has proved anything, it’s that the “The Markle Effect” is not slowing down (that, plus wecould all use more cuddles).
Anything Meghan wears, whether itsher favorite pair of Mother jeansorcomfortable Rothy’s flats, almost always immediately sells out. It’s no different for the pieces she’s worn during her andPrince Harry’s tour afterannouncing her pregnancy.
Meghan’s turned to a variety of smaller labels to dress her throughout the tour — and now, she’s powerfully put them on the map.
Karwai Tang/WireImage; Samir Hussein/WireImage
Instagram analytics and insight platformDash Hudsonhighlighted four budding brands Meghan’s worn over the past few weeks that have since catapulted to popularity thanks to her influence.
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Meghan wore theKaren Gee Blessed Shift Dress(it retails for $1,800) to visit the Admiralty House forher first royal engagement during the Australian leg of the royal tour.
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Once Outland posted about the star’s look on Instagram, Dash Hudson reported the photo received 77.85% engagement, up significantly from its average of 4.07% engagement. Its account also garnered over 3,500 followers the week after Meghan wore its pieces.
The label’s popularity on Instagram jumped the days after Meghan wore the pleated dress, and just continued when she also stepped out wearingMartin Grant’s $1,690 beige trench coatmultiple times during the royal tour. The designer gained over 6,600 new followers on Instagram just two days after Meghan wore the designs.
Meghan’s even brought a small sneaker brand, Veja, into the global spotlight.
Royal fans were ecstatic to see theDuchess dressing down in cool white sneakersfrom the French brand, known for its sustainable footwear.Veja produces shoesfrom materials like the skin of tilapia fish and a leather-like material made from curdled milk — which you probably wouldn’t know it because of its trendy design.
Chris Jackson/Getty Images
Since sporting the sleek shoe, the $150Veja V-10 Leather Sneakerhas sold out nearly everywhere in its range of women’s sizes. And besides sales, the brand’s experienced explosive growth on social media too.
On average, Veja typically gains 180 followers each day. But thanks to Meghan’s help, the brand got over 6,200 new followers just one day after she wore their style.
So with a few more days of the royal tour still to come, we’re sure to see Meghan draw attention to even more up-and-coming designers with each of the looks she wears.
source: people.com
