There ’s no such affair as random or accidental when it amount to the layout of retail stores . Everything isdesignedto make you , the consumer , spend as much money as potential , from confect near the checkout aisles to expensive particular grade at eye level .
In the case of pharmacy counters , their location — typically tucked away in the back of a store like CVS or Walgreens — is a plain attack to ensure your wallet grows lighter with each passing step .
According toReader ’s Digest , drugstores like to put the medicine in the back because prescription medicine are considered “ destination products , ” or the solitary reason you might be stepping groundwork inside a finicky memory in the first position . If youwalkinto a memory board and then have to make your path through it in a counter - clockwise direction , as many masses tend to do , you ’ll likely pass item or display that the entrepot want you to see . Knowing you have to see the pharmacist or their staff , stores want to have you walking retiring products in the hopes you ’ll take hold of some household token to add to your prescriptions .
You also might need to walk by an elaborated addendum display near the chemist’s shop return . This placement makes it soft for consumers to enquire the apothecary interrogation about nutritionary product , which in tour also makes them more likely to pick up a few extra items .
The reason is n’t solely marketing , though . Like foodstuff store thatkeeptheir dairy farm merchandise in the back , stores are good able to replete ledge when a section is near an going or load region . chance are the pharmacy will be adjacent to a back room or other storage orbit that makes restocking more commodious . ( It might also serve thwart robberies , too , since thieves would also have to navigate an entire store before exiting . ) And if the pharmacy has a drive - thru , employees will patently need access to an exterior bulwark .
secret lick . Now you could go back to wondering why CVS receipts are so insanelylong .
[ h / tReader ’s Digest ]
