Photo: Nate Congleton/NBC
Grab the popcorn – it’s time to watch theSuper Bowlcommercials!
Ahead ofSuper Bowl LVI, many major brands are already teasing – or even releasing – their star-studded ads ahead of the big game this year.
Airtime for the iconic ads cost up to $7 million for 30 seconds,Adweekreports, up from the $5.5 million ViacomCBS charged for the same slots in 2021. And whether you’re tuning in to root for theCincinnati Bengals,Los Angeles Ramsor catch the halftime show, advertisers want to be sure they’re making the breaks worth your time.
Read on for the famous faces that will be seen on screen Feb. 13.
She Can STEM
Todayshow co-hostsSavannah Guthrie,Hoda Kotb,Al Roker,Craig MelvinandCarson Dalyplayfully travel back in time to a 1970s classroom to see what to what school might have looked like then if programs focused on science, technology, engineering and mathematics (STEM).
Peacock
GM
Mike Myerssteps back into character asDr. EvilfromAustin Powers, reuniting with costarsSeth Green,Rob Loweand Mindy Sterling. The ad for the car company imagines Dr. Evil agreeing to save the planet from climate change, before trying to take it over.
“It’s a very, very positive message about saving the world,” Myers toldPEOPLEabout why he signed on for the spot, which features the GMC Hummer EV SUV and Pickup, Cadillac LYRIQ, Chevy Silverado EV and BrightDrop EV600. “I was like, that’s a positive message for my three kids, so I’m in.”
Booking.com
Hitting the sauna with former Sexiest Man Alive Idris Elba? Yes, please! The actor jokes about the name Booking.com throughout the 30-second spot, traveling to various locales as he does.
Avocados from Mexico
Andy Richter is taking it back with his new Super Bowl commercial — way,wayback!
The comedian and beloved late-night sidekick stars in his first-ever big game spot, stepping into the role of former Roman general Julius Caesar as he strolls through one of the Colosseum’s O.G. tailgate parties.
Michelob Ultra
The light beer brand imagines a group of sports legends battling at a bowling alley playfully named the “Superior Bowl.” The spot sees two-time Super Bowl champPeyton Manning, soccer player Alex Morgan, NBA player Jimmy Butler and WNBA star Nneka Ogwumike take their place at the lanes – but all bets are off whenSerena Williamsenters the building.
Of her decision to get involved, Williams toldPEOPLEshe signed on because of Michelob Ultra’s commitment to supporting gender equality in sports.
Caesars Sportsbook
Ancient royalty meets football royalty in the sports betting app’s first Super Bowl commercial.
As seen in a teaser, the ad casts J.B. Smoove as Caesar alongsideHalle Berryas Cleopatra, who hilariously break bread around a table with the Manning family: Peyton,Eli, Cooper and patriarch Archie.
Best Friends Animal Society
“It was special working with kittens, and I’m so glad that we could support such a good cause while making a fun spot with Caesars,” Berry said in a statement shared withPEOPLE. The ad will air in the paw-fect slot during Sunday’sotherbig game — the2022 Puppy Bowl!
Rocket Homes and Rocket Mortgage
Anna Kendrickgets starstruck in a backstage moment withBarbie,fangirling and getting flustered over how best to address the 62-year-old doll in a teaser for the real estate and mortgage companies' commercial.
In a statement shared with PEOPLE, theSimple Favorstar said that making her Super Bowl debut alongside Barbie – a “childhood favorite” – is “a dream come true.”
Rakuten
The shopping platform gets a little help fromTed Lasso’s Hannah Waddingham, who rolls the dice and tries to beat a Rakuten shopper for the best prices in a glamorous poker game.
“Rakuten!” theactressseethes when things don’t turn out as she’d hoped.
Amazon
Claudine Cheever, vice president of global brand and fixed marketing for Amazon, toldVarietythat the celebrity couple was “very involved in the joke writing” for the commercial.
Hellmann’s
Planet Fitness
“Planet Fitness promotes everything I look for in fitness, it’s an inclusive environment, it’s fun, and it promotes a safe space for exercise,” Lohan toldPEOPLEof why she signed on. “Mostly, I am proud to be a part of something that encourages all of us to take time for our health and wellness.”
TurboTax
Ted Lassostar Jason Sudeikis is the celebrity face in the tax program’s ad, which has people with various complicated work situations finding their perfect match in a 45-second spot aptly titled “Matchmaker.”
Oikos
Squarespace
“I’ve been a Squarespace user for a while, so I’m familiar with the brand on a personal level,” Zendaya toldPEOPLEahead of the big game. “I was incredibly excited to have the opportunity to work and create with Edgar Wright and André 3000.”
BMW
TheTerminatorstar Arnold Schwarzenegger suits up as Zeus in anamusing adfor the luxury car company, which sees the actor stare down a barista who mispronounces his name in café. BMW will release the whole commercial during the big game, and a cameo fromSalma Hayekis also expected.
Anheuser-Busch
Budweiser turns to its iconic Clydesdale mascot for amore serious spot, symbolizing the courage of the American people to keep going amid the ongoing COVID-19 pandemic. The commercial follows a Clydesdale’s recovery after it suffers injury from leaping over a fence. With the support of stable hands and a canine companion, the horse is able to regain its strength and gallop on.
The ad marks the beer brand’s return to its traditional Super Bowl slot, after Budweiser redirected last year’s funds to support COVID vaccine awareness.
“The Clydesdales are, for many people, a symbol of America, a symbol of hope, of strength, of resilience,” Daniel Blake, Group VP of Marketing, Budweiser & Value at Anheuser-Busch, toldUSA TODAY Sports.“We felt they were the perfect metaphor to tell this broader story, this comeback story.”
Gopuff
Rapper Lil Dicky is teaming up with Gopuff to fulfill his “dream” of performing at the halftime show. The video, which featuresCardi B, teases the Gopuff Quartertime Show — a “music spectacle” — that will stream between the first and second quarters of the Super Bowl.
Frito-Lay
Lay’s dropped its first Super Bowl commercial in 17 years with a bang, teamingPaul RuddandSeth Rogenfor a hysterical wedding-inspired spoof that shows how the chips have always been there for them in a crunch.
Frito-Lay also debuts its inaugural Flamin' Hot commercial in a big way, unitingMegan Thee StallionandCharlie Puthto voice a fiery songbird and a beatboxing fox whopounceto seize Flamin' Hot Cheetos and Doritos Flamin' Hot Cool Ranch chips from a birdwatcher who accidentally dropped them into the wild.
Uber Eats
Gwyneth Paltrowand food delivery might not sound synonymous, but the Goop founder appears in Uber Eats' big game ad this year. In a teaser for the full feature, Paltrow takes a bite out of herinfamous “This Smells Like My Vagina” candleand declares that it “tastes funny.”
The delivery service will roll out the full ad, which also starsJennifer CoolidgeandTrevor Noah, on Super Bowl Sunday.
Sam’s Club
AT&T
Mila KunisandDemi Moorejoked about the hilarious connection they share – being married toAshton Kutcher! – in a lighthearted spot for the telecommunications company.
In real life, the actresses both attended the same Los Angeles high school, and the ad imagines the stars on stage at a reunion, years later. Both vie for the same prize, which ultimately goes to another alumna.
“I had no idea that we went to the same high school,” Moore tells Kunis onstage as they awkwardly watch the winner walk back to her seat. “We have a lot in common,” Kunis replies, before the announcer tells the women, “Please get off my stage.”
A rep for AT&T confirmed to PEOPLE that the ad will air in select markets during the big game on Super Bowl Sunday.
source: people.com
